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Submitted by: Rubinua Miller
If you are a product creator and vendor looking for a place to sell your digital products, then Clickbank Marketplace is what you should check out. This is the place that has seen the start of many highly successful online businesses, and some of those people are still there. But that does not mean there are no landmines, you need to be careful of mistakes that can be made as a vendor. There are a number of small gaffs and mistakes that really can cause a lot of damage to your business and profits.
It is smart to learn from others, so take the following Clickbank vendor mistakes to heart.
One of the most common mistakes is to make multiple payment choices available on their sales pages. If you are selling products through Clickbank and you’re offering your customers an alternative mode of payment such as Paydotcom, you are definitely helping out your customers, but this also means you’re doing them a favor at your own expense. Using another payment option such as Paydotcom will cause your CB commissions to plummet and perhaps by over 50%. However, it is a two-way street, and if the roles are reversed you will find the same thing happen. The truth is that neither vendors should engage in this practice of offering choices for payment. You have to keep in mind that the vast majority of your sales will come from affiliate referrals. For the sake of your own business, this is something you should never let happen. Another mistake many vendors make is not being clear enough about what customers will receive. Always keep in mind that digital products are tangible, so customers can’t pick them up and browse before buying. Be very clear about describing your product so your customers will know exactly what they can expect. Your product description is crucial, but offering a representation of your product by having a digital cover graphic can help to make it seem more tangible. Most successful Clickbank vendors will focus on creating compelling copy as well as excellent design for their graphics to give their product a more tangible edge.
Another conversion killing mistake is by only having one lousy call to action in your sales copy.
You can make good use of both graphics and text ordering links. You can annoy your readers by placing too many calls to action, so exercise good judgment. You may find your orders will suffer if you only have one at the bottom of your letter. You can definitely have too many, and that creates the feeling of pressure to order which is not good. Like we always say: if you are not sure about what to do or what is right – simply test the market.
You most certainly can be successful as a Clickbank merchant, but as you have read you need to make sure you avoid mistakes. The bottom line for every business is that you must persevere and be totally engaged in what you are doing, and that is the only way you will get the results you want.
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